Program Overview

BBA in Marketing

The Bachelor of Business Administration (BBA) in Marketing equips students with the skills and knowledge needed to understand markets, influence consumer behavior, and develop impactful brand strategies in both local and international contexts. This program combines core business education with specialized marketing expertise, empowering graduates to drive customer engagement, adapt to digital innovation, and contribute to business success across industries.

The curriculum is designed for progressive development, beginning with business fundamentals and leading to focused marketing specialization.

Students establish a strong base in microeconomics, accounting, business communication, and marketing, while developing intercultural skills crucial for success in global markets.

Coursework expands into strategic management, operations, financial decision-making, negotiation, and ethics, giving students the skills to lead and adapt to modern business challenges. Leadership, digital transformation, and project management are key components of this stage.

Students explore brand management, consumer behavior, international marketing, and integrated marketing communication, building the skills to craft targeted campaigns and manage distribution channels across markets.

A capstone thesis and internship allow students to apply their learning in real-world business environments, refining their skills and preparing them for career success.

Why Choose This Program?

• Holistic Marketing Expertise – Master consumer research, branding, digital media, and campaign execution across multiple platforms.
• Market-Ready Skills – Apply data analysis, creativity, and strategic planning to solve real-world marketing challenges.
• Cross-Cultural & Global Perspective – Learn to navigate international markets and connect with diverse audiences.
• Hands-On Learning – Benefit from simulations, case studies, and internships to build confidence and practical experience
• Career-Oriented Curriculum – Prepare for roles in digital marketing, brand management, advertising, sales, and market research.
• Innovation & Responsibility – Explore how sustainability, ethics, and consumer insights shape responsible marketing in the digital age

This dynamic and career-focused program prepares graduates to become innovative marketers, strategic thinkers, and brand storytellers in a rapidly evolving global marketplace.