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BBA in Artificial Intelligence
The Bachelor of Business Administration (BBA) in Artificial Intelligence is a dynamic, interdisciplinary program that equips future business leaders with core management fundamentals and cutting-edge AI expertise. Spanning six structured semesters, the curriculum blends analytical rigor, managerial insight, and technological fluency—preparing graduates to design, deploy, and lead AI-driven initiatives across industries.
Emphasizing responsible innovation, data-driven decision-making, digital enablement, and strategic leadership, the program builds progressively from business foundations to AI specializations, culminating in industry immersion and a capstone project.
Students gain a strong grounding in economics, accounting, marketing, and business communication while developing quantitative skills in statistics and analytics, plus intercultural awareness and professional ethics for today’s global marketplace.
Coursework sharpens strategic thinking, operations, leadership, project management, and digital transformation—bridging vision with execution to lead change and drive measurable results in data-centric organizations.
Students focus on how AI reshapes strategy, customer experience, and decision-making. Key areas include machine learning, big data, AI ethics & governance, CRM & automation, and applied analytics—building confidence to scope, pilot, and scale AI solutions.
A capstone project or thesis and a supervised internship enable students to integrate learning in professional settings, reflect on impact, and graduate with a portfolio that demonstrates job-ready AI and business capabilities.
Why Choose This Program?
Grounded in solid business fundamentals, advanced AI specialization, and industry exposure, the BBA in Artificial Intelligence empowers graduates to design responsible AI solutions, inform strategic decisions, and lead digital transformation—creating sustainable value in a rapidly evolving global economy.
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CREDITSIntroduction to Business
4Principles of Microeconomics
5Business Statistics
6Business Communication
5Introduction to Marketing
5Intercultural Skills I
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CREDITSFinancial Accounting
6Principles of Macroeconomics
4Organizational Behaviour
5Business Law
5Principles of Management
5Intercultural Skills II
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CREDITSNegotiation Skills
5Strategic Management
6Operations Management
5Digital Transformation in Business
4Ethics & CSR in Business
5Leadership
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CREDITSEntrepreneurship & Innovation
6Project Management Principles
5Human Resource Management Fundamentals
4Financial Management
5Information Systems for Business
5Research Methods
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CREDITSIntroduction to Artificial Intelligence
6AI in Business Strategy and Decision Making
5Ethics and Governance in AI
5AI for Customer Relationship Management (CRM)
5AI & Big Data Analytics
5Machine Learning and Predictive Analytics
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CREDITSCapstone Project / Thesis
15Internship Report (8 to 10 weeks)
15A BBA in Artificial Intelligence Management unlocks strategic and leadership-focused career opportunities at the intersection of business and technology. Graduates are equipped with the managerial insight and digital fluency needed to design, oversee, and scale AI-driven initiatives that transform organizations. By combining business acumen with applied AI knowledge, they are prepared to lead data-driven innovation, manage cross-functional teams, and shape ethical, intelligent enterprises in a rapidly evolving global economy.
Top Career Opportunities:
Industries That Hire BBA Artificial Intelligence Management Graduates:
Graduates with a BBA in Artificial Intelligence Management are uniquely positioned to lead digital innovation and business transformation. Their ability to connect technical teams with executive strategy enables them to translate complex AI insights into organizational value. Whether shaping AI governance policies, managing intelligent automation initiatives, or guiding corporate innovation programs, this degree empowers professionals to become forward-thinking leaders who drive sustainable growth in an AI-enabled world.
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