BBA International Management

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International Management Program Objectives

The International Business Management program is designed to equip students with the knowledge, skills, and global mindset needed to succeed in an increasingly interconnected business world. It provides a practical, strategic, and multicultural approach to navigating global trade, market dynamics, and corporate leadership.

Through a structured and immersive curriculum, students will develop expertise in:

  • Global Market Strategy – Cultivating the ability to lead diverse teams, manage international partnerships, and adapt business strategies to different cultural and regulatory environments.
  • Cross-Cultural Leadership – Understanding international trade policies, market entry strategies, and economic trends to effectively expand businesses and foster sustainable growth in global markets.
  • Innovation in International Trade – Understanding international trade policies, market entry strategies, and economic trends to effectively expand businesses and foster sustainable growth in global markets.
  • Sustainable Business Practices – Integrating ethical and environmentally responsible decision-making into business operations to balance profitability with long-term sustainability.
  • Financial and Risk Management – Learning to assess financial markets, currency exchange risks, and economic shifts to make strategic investment and business expansion decisions.
  • Strategic Problem-Solving – Developing analytical and critical thinking skills to address complex global business challenges and anticipate shifts in consumer behavior and industry trends.
  • Students will gain hands-on experience through case studies, simulations, and real-world projects, ensuring they graduate with practical expertise, confidence, and leadership skills needed to thrive in international business roles. Whether pursuing careers in multinational corporations, entrepreneurship, or trade consultancy, graduates will be well-prepared to navigate the complexities of global commerce and drive meaningful impact in the international business landscape.

    Course Details
    Type Of Course:

    Undergraduate

    Duration:

    3 years / 6 semesters

    Number Of Seats*:

    Limited

    Credits:

    180 ECTS

    Program Curriculum:

    30 Modules (24 Common Subjects + 6 Specialization Subjects)

    1 Capstone Project / Business Plan

    1 Internship Report

    Medium of Study: English
    Mode of Delivery: Online Live Sessions
    Entry Criteria: High School / Diploma
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    Program Overview

    BBA in International Management

    The Bachelor of Business Administration (BBA) in International Management is designed to equip future global leaders with the expertise, adaptability, and strategic vision needed to thrive in international business. This program blends fundamental business principles with specialized global management skills, ensuring graduates are well-prepared to navigate dynamic market conditions and cross-cultural environments.

    The curriculum provides a structured and immersive learning experience, progressing from business foundations to specialized international management topics.

    • Core Business Foundations (Semesters 1 & 2)

    Students establish a strong base in microeconomics, accounting, business communication, and marketing, while developing intercultural skills crucial for success in global markets.

    • Advanced Business & Leadership Development (Semesters 3 & 4)

    Coursework expands into strategic management, operations, financial decision-making, negotiation, and ethics, giving students the skills to lead and adapt to modern business challenges. Leadership, digital transformation, and project management are key components of this stage.

    • International Management Specialization (Semester 5)

    Students dive into global business strategies, cross-cultural management, international trade, and market entry tactics, gaining the expertise to manage multinational operations and diverse teams effectively.

    • Capstone Project & Internship (Semester 6)

    A capstone thesis and internship allow students to apply their learning in real-world business environments, refining their skills and preparing them for career success.

    Why Choose This Program?

    • Global Perspective – Gain deep insights into international business strategies, cross-cultural leadership, and economic trends.
    • Practical Learning – Engage in real-world applications through internships, business simulations, and case studies.
    • Industry-Relevant Skills – Develop expertise in digital transformation, entrepreneurship, trade management, and ethical business practices.
    • Career-Focused Approach – Prepare for roles in multinational corporations, global consultancy firms, and entrepreneurship with career development support.
    • Leadership & Innovation – Acquire the skills needed to drive innovation, lead diverse teams, and make strategic decisions in global markets.

    With its strong academic foundation, hands-on experience, and international focus, the BBA in International Management equips graduates to excel in global business, lead with confidence, and create a lasting impact in an interconnected world.

    Program Curriculum

    Build Your Journey

    • Award: Bachelor of Business Administration in International Management
    • Credits: 180 ECTS (30 per semester)
    • Duration: 3 Years / 6 Semesters
    • TITLE

      CREDITS
    • Introduction to Business

      4
    • Principles of Microeconomics

      5
    • Business Statistics

      6
    • Business Communication

      5
    • Introduction to Marketing

      5
    • Intercultural Skills I

      5
    • TITLE

      CREDITS
    • Financial Accounting

      6
    • Principles of Macroeconomics

      4
    • Organizational Behaviour

      5
    • Business Law

      5
    • Principles of Management

      5
    • Intercultural Skills II

      5
    • TITLE

      CREDITS
    • Negotiation Skills

      5
    • Strategic Management

      6
    • Operations Management

      5
    • Digital Transformation in Business

      4
    • Ethics & CSR in Business

      5
    • Leadership

      5
    • TITLE

      CREDITS
    • Entrepreneurship & Innovation

      6
    • Project Management Principles

      5
    • Human Resource Management Fundamentals

      4
    • Financial Management

      5
    • Information Systems for Business

      5
    • Research Methods

      5
    • TITLE

      CREDITS
    • International Business Strategy

      6
    • Cross Cultural Management

      5
    • Global Marketing & Market Entry

      5
    • International Trade & Export Management

      5
    • Global Human Resource Management

      5
    • Internship Preparation & Career Skills

      4
    • TITLE

      CREDITS
    • Capstone Project/Thesis

      15
    • Internship (8 to 10 weeks)

      15

    Thriving in International Business: Career Paths & Opportunities

    A BBA in International Management opens doors to a wide range of career opportunities across global industries. Graduates gain strategic, leadership, and cross-cultural skills that make them highly adaptable in international business settings. Here are some of the best career paths:

    Top Career Opportunities:

    • International Business Manager
    • Global Marketing Manager
    • Export & Trade Manager
    • Business Development Manager
    • Supply Chain & Logistics Coordinator
    • International Human Resources Manager
    • Consulting & Advisory Roles
    • Project Manager in International Firms
    • Entrepreneur & Startup Founder
    • Financial Analyst (Global Markets)

    Industries That Hire BBA International Management Graduates:

    • Multinational Corporations (MNCs)
    • International Trade & Logistics
    • Consulting Firms
    • Retail & E-commerce
    • Banking & Financial Services
    • Technology & Digital Transformation
    • Hospitality & Tourism Management
    • Government & International Organizations

    Graduates with a BBA in International Management are well-positioned for roles that require strategic thinking, adaptability, and leadership in a rapidly changing global economy. Whether pursuing corporate careers, consulting, or entrepreneurship, this degree provides the expertise to thrive in international business environments.

    Reasons to Choose a Bachelor’s Degree at ISTEC Business School

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    • Internationally Recognized Degree – Accredited by the French Ministry of Higher Education, ensuring global credibility.
    • Industry-Focused Curriculum– Covers marketing, entrepreneurship, corporate communication, and omnichannel customer relations.
    • Work-Study Opportunities – Gain real-world experience with work-study programs available from the first year.
    • Global Exposure – Option to study abroad in the Management & International Business major during the third year.
    • Strong Career Prospects – Graduates secure roles in business development, digital marketing, finance, and international trade.

    Apply Now
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