MBA Digital Marketing

Academic Focus: Digital Marketing

In the rapidly evolving digital landscape, organizations require strategic leaders who can develop impactful marketing initiatives, enhance brand visibility, and make informed decisions to drive business growth. The MBA in Digital Marketing equips professionals with the expertise to design effective campaigns, engage target audiences, and respond to industry shifts. By integrating advanced marketing methodologies with fundamental business principles, graduates are prepared to lead high-impact digital strategies and establish a strong competitive presence.

What You Will Gain:

Develop Strategic Digital Marketing Expertise – Craft data-driven strategies that align with business objectives and industry trends.

Strengthen Brand Positioning Online – Build and differentiate brand identity across digital platforms to enhance engagement and loyalty.

Optimize SEO & SEM Strategies – Improve digital visibility and campaign performance using advanced search engine techniques.

Harness social media & Influencer Marketing – Leverage key platforms and collaborations to expand audience reach and engagement.

Analyze Consumer Behavior & Marketing Data – Utilize analytics to refine digital campaigns and maximize return on investment.

Integrate AI & Automation in Marketing – Apply emerging technologies to enhance personalization, efficiency, and predictive marketing

Master Content Marketing & Digital Storytelling – Create compelling narratives that drive interaction and conversion across digital channels.

Navigate E-commerce & Omnichannel Strategies – Optimize customer experiences across online and offline touchpoints for business growth.

An MBA in Digital Marketing empowers working professionals to advance their expertise in strategy, analytics, and digital engagement. The program integrates branding, AI-driven automation, and omnichannel marketing, equipping leaders with the skills to drive business growth and stay ahead of industry trends. With a focus on practical application, innovation, and data-driven decision-making, graduates are prepared to lead impactful digital initiatives in competitive markets.

Faculty Details

Type Of Course:

Postgraduate

Duration:

12-15 months / 3 Semesters

Number Of Seats*:

Limited

Credits:

90 ECTS

Program Curriculum:

12 Modules with 1 Capstone Program and Internship Report

Medium of Study: English

Mode of Delivery: Online Live Sessions

Entry Criteria: Bachelor's degree - In any discipline

* 5% VAT exclusive

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Program Overview

MBA in Digital Marketing

The MBA in Digital Marketing is designed for professionals seeking to master the intersection of business strategy and digital innovation. This program provides a comprehensive foundation in management principles while equipping students with specialized expertise in digital marketing strategies, analytics, and emerging technologies. By integrating theory with practical applications, graduates gain the leadership and technical skills necessary to drive digital transformation and market success.

Program Structure

The program is structured across three semesters, integrating fundamental business principles with specialized digital marketing expertise and practical industry applications:

Semester 1: Business Fundamentals

This semester establishes a strong foundation in management and leadership through essential business principles. Students develop communication, negotiation, and financial management skills while exploring entrepreneurship and innovation. The coursework also enhances strategic decision-making with insights into organizational behavior, managerial economics, and information systems.

Semester 2: Digital Marketing Specialization

This semester focuses on advanced marketing strategies, equipping professionals with expertise in analytics, branding, and social media. Students refine their ability to optimize campaigns and leverage consumer insights for competitive market success.

Semester 3: Applied Learning and Professional Growth

This final semester focuses on hands-on experience, where students apply their skills through a capstone project and internship report, demonstrating strategic thinking and industry expertise.

Why Choose This Program?

Career Advancement & Leadership Growth – Strengthen your expertise in digital marketing while gaining leadership skills to excel in managerial roles.
Practical, Industry-Focused Learning – Apply innovative strategies through real-world case studies, projects, and internships.
Flexible & Applicable Across Industries – Digital marketing skills are valuable in sectors like finance, healthcare, retail, and technology.
Data-Driven Decision Making – Leverage analytics, AI, and automation to make informed marketing decisions that drive business success.
Expand Professional Networks – Connect with industry experts, peers, and mentors to broaden career opportunities and collaborations.

An MBA in Digital Marketing equips working professionals with the skills and strategic insights needed to lead digital initiatives, optimize brand performance, and drive measurable business impact. With an emphasis on practical application, leadership, and industry adaptability, graduates are prepared to advance their careers in an evolving digital landscape

Program Curriculum

Build Your Journey

Award: Master of Business Administration in Digital Marketing
Credits: 90 ECTS
Duration: 12-15 months / 3 semesters

Semester 01

TITLE
CREDITS
Communication and Negotiation Skills
5
Entrepreneurship & Innovation
5
Financial Management
5
Organizational Behaviour & Leadership
5
Management Information System
5
Managerial Economics
5

Semester 02

CODE

TITLE
CREDITS
Marketing Management
5
Operations & Project Management
5
Research Methods
5
Digital Marketing Analytics
5
Marketing in the Digital World
5
Social Media Marketing
5

Semester 03

CODE

TITLE
CREDITS
Capstone Project / Thesis
15
Internship Report
15

Empower Your Next Move

PROGRAM FLEXIBILITY

Empowering Professionals to Learn on Their Terms

ISTEC Business School recognizes the evolving needs of today’s professionals, demanding flexibility without compromising academic quality. Its MBA program is designed to adapt to diverse lifestyles, providing a globally accessible, structured learning experience.

100% Online Format – Study anytime, anywhere.

ISTEC’s advanced digital platform enables students to:

Access recorded lectures for on-demand learning
Participate in interactive discussions and assignments
Join live sessions with faculty and peers
Receive personalized academic support and guidance

Whether managing a business, traveling frequently, or balancing professional responsibilities, students benefit from a seamless, high-quality learning journey that transcends time zones and geographic boundaries.

Non-term Enrollment – Begin when it suits your schedule.

With rolling admissions and a non-term academic model, ISTEC offers:

Immediate enrollment upon application acceptance
Flexible commencement dates
Customizable academic calendars
Self-paced program progression

Students may complete their MBA in as little as 12 months or extend to 18 months, aligning their studies with professional ambitions and personal commitments.

Reasons to Choose a Master’s Degree at ISTEC Business School

Internationally Recognized Degree – Accredited by the French Ministry of Higher Education, ensuring global credibility.
Industry-Focused Curriculum– Covers marketing, entrepreneurship, corporate communication, and omnichannel customer relations.
Work-Study Opportunities – Gain real-world experience with work-study programs available from the first year.
Global Exposure – Option to study abroad in the Management & International Business major during the third year.
Strong Career Prospects – Graduates secure roles in business development, digital marketing, finance, and international trade.

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