MBA Artificial Intelligence

Academic Focus: Artificial Intelligence

The MBA in Artificial Intelligence is designed for professionals who need to move beyond simply using AI tools and develop the strategic, governance, financial, and leadership capabilities required to manage AI across an organization. The program focuses on helping leaders evaluate where AI creates genuine business value, establish responsible governance, guide adoption, and ensure AI initiatives are implemented with clear ownership and accountability.

What You Will Gain:

A Sharp Eye for What AI Is Actually Worth – Learn to look beyond vendor promises and internal excitement to determine which AI investments can create meaningful business value and which may become underused or unnecessary technology.
Command of AI Strategy, Not Just AI Tools – Develop the ability to create an organization-wide AI adoption strategy that considers legacy systems, competing priorities, existing processes, workforce readiness, and long-term business objectives.
Responsible AI as a Working Discipline – Understand the practical governance questions surrounding artificial intelligence, including accountability, bias, oversight, responsible use, and the controls required to integrate AI safely into business operations.
The Financial Case, Built Properly – Apply financial management and managerial economics to evaluate AI investments, compare implementation costs with expected returns, and determine whether technology spending creates sustainable business value.
Execution That Doesn't Stop at the Announcement – Use project and operational management skills to move AI initiatives from approval through implementation, adoption, measurement, and ongoing organizational use.
Proof Instead of Hype – Apply research methods and management information systems to evaluate whether an AI deployment is actually achieving its intended objectives and delivering measurable results.
The Ability to Bring People Along – Strengthen communication and negotiation skills to build confidence among employees, executives, customers, and other stakeholders regarding how artificial intelligence is being introduced and managed.

Graduates develop the capability to manage artificial intelligence as a structured business function with clear ownership, accountability, strategy, governance, and measurable outcomes rather than allowing AI adoption to develop as an unmanaged collection of tools across the organization.

Faculty Details

Type Of Course:

Postgraduate

Duration:

12-15 months / 3 Semesters

Number Of Seats*:

Limited

Credits:

90 ECTS

Program Curriculum:

12 Modules with 1 Capstone Program and Internship Report

Medium of Study: English

Mode of Delivery: Online Live Sessions

Entry Criteria: Bachelor's degree - In any discipline

Program Overview

MBA in Artificial Intelligence

The MBA in Artificial Intelligence is designed for professionals who want to make informed decisions about how artificial intelligence should be adopted, governed, and managed within modern organizations. The program combines a comprehensive general management foundation with specialized learning in AI strategy, digital transformation, generative AI, and responsible AI, allowing working professionals to strengthen their leadership capabilities while continuing their careers.

Program Structure

The program runs across three semesters, beginning with core management capabilities before progressing into specialized coursework focused on AI strategy, governance, digital transformation, and responsible implementation.

Semester 1: General Management Foundations

This semester covers Financial Management, Organizational Behaviour & Leadership, Communication and Negotiation Skills, Managerial Economics, Entrepreneurship & Innovation, and Management Information System. Together, these subjects provide the broad management foundation required for AI leadership roles within modern organizations.

Semester 2: AI Strategy and Governance

The second semester focuses on Artificial Intelligence for Business, AI Strategy & Digital Transformation, and Generative AI & Responsible AI alongside Operations & Project Management, Marketing Management, and Research Methods. This semester connects AI capability with the strategic, operational, financial, and governance responsibilities required to manage artificial intelligence across an organization.

Semester 3: Capstone and Field Application

The final semester includes a Capstone Project or Thesis addressing a genuine AI strategy or governance challenge, together with an Internship Report that connects academic learning with practical application in a real business environment.

Why Choose This Program?

Focused on Governance, Not Just Capability – The curriculum explores not only what artificial intelligence can do, but also who should use it, how it should be controlled, and what oversight and accountability are required.
Built for the Gap Companies Are Actually Facing – The program addresses the reality that AI is often adopted across organizations faster than leadership, governance, and internal policies can respond.
Strategy Before Software – Students learn to define an AI strategy around business objectives before selecting technology, rather than adopting tools first and attempting to create a strategy afterward.
Shaped Around a Working Career – The pacing, workload, and delivery model are designed for professionals continuing to work full-time while completing their MBA.
A Capstone Built for Your Own Workplace – The final project can be structured around an AI strategy, governance framework, digital transformation initiative, or implementation challenge relevant to the student’s own organization.

This program is designed for professionals who want to take responsibility for how artificial intelligence is used within their organizations and ensure AI-related decisions are made with strategic judgment, appropriate governance, clear accountability, and measurable business value.

Program Curriculum

Build Your Journey

Award: Master of Business Administration in Artificial Intelligence
Credits: 90 ECTS
Duration: 12-15 months / 3 semesters

Semester 01

TITLE
CREDITS
Communication and Negotiation Skills
5
Entrepreneurship & Innovation
5
Financial Management
5
Organizational Behaviour & Leadership
5
Management Information System
5
Managerial Economics
5

Semester 02

TITLE
CREDITS
Marketing Management
5
Operations & Project Management
5
Research Methods
5
Artificial Intelligence for Business
5
AI Strategy & Digital Transformation
5
Generative AI & Responsible AI
5

Semester 03

TITLE
CREDITS
Capstone Project / Thesis
15
Internship Report
15

Empower Your Next Move

PROGRAM FLEXIBILITY

Empowering Professionals to Learn on Their Terms

ISTEC Business School recognizes the evolving needs of today’s professionals, demanding flexibility without compromising academic quality. Its MBA program is designed to adapt to diverse lifestyles, providing a globally accessible, structured learning experience.

100% Online Format – Study anytime, anywhere.

ISTEC’s advanced digital platform enables students to:

Access recorded lectures for on-demand learning
Participate in interactive discussions and assignments
Join live sessions with faculty and peers
Receive personalized academic support and guidance

Whether managing a business, traveling frequently, or balancing professional responsibilities, students benefit from a seamless, high-quality learning journey that transcends time zones and geographic boundaries.

Non-term Enrollment – Begin when it suits your schedule.

With rolling admissions and a non-term academic model, ISTEC offers:

Immediate enrollment upon application acceptance
Flexible commencement dates
Customizable academic calendars
Self-paced program progression

Students may complete their MBA in as little as 12 months or extend to 18 months, aligning their studies with professional ambitions and personal commitments.

Reasons to Choose a Master’s Degree at ISTEC Business School

Internationally Recognized Degree – Accredited by the French Ministry of Higher Education, ensuring global credibility.
Industry-Focused Curriculum– Covers marketing, entrepreneurship, corporate communication, and omnichannel customer relations.
Work-Study Opportunities – Gain real-world experience with work-study programs available from the first year.
Global Exposure – Option to study abroad in the Management & International Business major during the third year.
Strong Career Prospects – Graduates secure roles in business development, digital marketing, finance, and international trade.

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